Everyday thousands of children are being sexually abused. You can stop the abuse of at least one child by simply praying. You can possibly stop the abuse of thousands of children by forwarding the link in First Time Visitor? by email, Twitter or Facebook to every Christian you know. Save a child or lots of children!!!! Do Something, please!

3:15 PM prayer in brief:
Pray for God to stop 1 child from being molested today.
Pray for God to stop 1 child molestation happening now.
Pray for God to rescue 1 child from sexual slavery.
Pray for God to save 1 girl from genital circumcision.
Pray for God to stop 1 girl from becoming a child-bride.
If you have the faith pray for 100 children rather than one.
Give Thanks. There is more to this prayer here

Please note: All my writings and comments appear in bold italics in this colour

Monday, 12 February 2018

Unilever Threatens to Pull Ad Dollars from Social Sites over 'Toxic' Content

Where social conscience and government pleading has failed, money will certainly spark some dramatic action from social media. How much will be good and how much will be bad will soon be apparent.

By Allen Cone 

Unilever, the world's largest consumer goods company, said Monday it will begin pulling advertising dollars from social platforms that allow intolerant and extremist content to appear on their sites. 
File Photo by Twin Design/Shutterstock/UPI

UPI -- Unilever, the world's largest consumer goods company, is warning Internet companies like Facebook and Google to clean up the "swamp" -- or digital advertising dollars will be pulled.

Keith Weed, the company's chief marketing officer, spoke Monday at the Interactive Advertising Bureau's annual leadership meeting in Palm Desert, Calif.

"As a brand-led business, Unilever needs its consumers to have trust in our brands," Weed said in a statement in advance of the speech. "We can't do anything to damage that trust -- including the choice of channels and platforms we use. So, 2018 is the year when social media must win trust back."

He noted how Google and Facebook's platforms are overwhelmed with "a swamp" of fabricated news, racist, sexist and extremist content.

The London-based company's more than 400 brands include Axe, Lipton, Noxzema, Suave, Ben & Jerry's and Hellmann's. It is the fourth-largest global advertiser -- behind Procter & Gamble, Samsung and Nestle -- with $8.6 billion spent in 2017, according to AdAge.

This year, Google and Facebook are projected to account for more than 60 percent of U.S. digital ad revenues, according to eMarketer. Google is expected to bring in $40 billion and Facebook nearly $22 billion.

Unilever said it plans to invest in platforms with a positive contribution to society and not those that fail to protect children or foster division among people and gender stereotypes.

This is the only reference to children, unfortunately, in this entire article. Child sex abuse and exploitation is far and away the worst atrocity on social media as pedophiles are often the first to take advantage of new technology. Protecting children ought to be the main priority here. 

However, one suspects that much of the energy will go into the destruction of free speech. I fully agree that some content should be restricted to clean up the toxic environment but fear that thoughtful and reasonable dissension from politically correct positions of very liberal people may be outlawed. That would be a tragedy.

"Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children -- parts of the Internet we have ended up with is a million miles from where we thought it would take us," Weed said.

"It is in the digital media industry's interest to listen and act on this. Before viewers stop viewing, advertisers stop advertising and publishers stop publishing."

During a Senate hearing last November, Facebook said as many as 126 million users may have been exposed to Russian-originated content in the run-up to the 2016 presidential election. Google found 43 hours of Russian-made political content on YouTube, and Twitter said it discovered nearly 2,800 Russian accounts that tweeted 1.4 million times during the campaign.

Unfortunately, we have no statistics from other countries with which to compare these. They sound pretty terrible, but how many messages were received from the UK, France, Australia, or Mexico?

Weed said he met recently with Facebook, Google, Twitter, Snap and Amazon executives.

"I repeated one point to each and every one of them. It is critical that our brands remain not only in a safe environment, but a suitable one," he said. "Unilever, as a trusted advertiser, do not want to advertise on platforms which do not make a positive contribution to society.

"This is not something that can brushed aside or ignored."

Facebook said it supports Unilever's commitments and is "working closely with them."

Facebook recently announced a change in users' news feeds, and Google-owned YouTube said more people will begin to oversee content.

Unilever was founded in 1930 with merger of the Dutch margarine producer Margarine Unie and the British soapmaker Lever Brothers. In 2016, it had revenue of $64.7 billion.